Sunday, April 16, 2017

How two high school friends built a YouTube empire

TwitterFacebook

Long before teens were lip syncing songs on musical.ly and celebs were battling it out on Lip Sync Battle, Ian Hecox and Anthony Padilla were recording their own musical showdowns from their high school bedrooms.

Their first YouTube video — a Power Rangers theme song recording — went viral 10 years ago, launching the beginning of their digital entertainment careers as the comedy duo SMOSH.

Now, SMOSH has seven YouTube channels, a combined 40 million subscribers, 39 million social media followers and 118 billion YouTube views. And they aren't stopping anytime soon.

SMOSH’s second channel is officially rebranding into "SMOSH Pit" this summer, and will launch new comedy shows, Mashable has exclusively learned. Also part of the expansion: SMOSH Games is adding one new cast member and SMOSH is  launching Summer Games — an event that pits two SMOSH channels against each other — later this year. Read more...

More about Digital Influencers, Gaming, Online Video, Defy Media, and Ian Hecox

No comments:

Post a Comment