Last week, Facebook announced that Instagram Stories had reached 200 million daily active users (DAUs).
People were quick to pounce on that significant number and declare that finally, Mark Zuckerberg had "officially crushed Snapchat" and Facebook and Instagram were winning some imaginary war. Many tweeted things like, "RIP Snap," "Is Snapchat already dead?," "Snapchat is dead fam. Instagram stories came and ended her."
But to compare Instagram Stories’ 200M DAUs with Snapchat's total 161M daily active users is to equate apples with oranges. And despite the fact that Instagram has made an effort to copy nearly all of Snapchat's signature features, treating the two apps as similar platforms to begin with is a fruitless exercise. Read more...
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