Friday, April 14, 2017

The 'Fast and Furious' franchise has given Corona $15 million in free advertising just because

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Vin Diesel's constant plugging of Corona throughout the Fast and Furious movies can make certain installments feel like extended beer commercials.

But the company has apparently never paid a dime for the prolific product placement.

That's according to a new feature story in The Ringer that examines the franchise's longstanding relationship with the beer brand.

"We love Corona,” series producer Neal Moritz told Ringer founder Bill Simmon on an episode of his podcast this week. “Corona is the official beer of Fast & Furious... unpaid.” Read more...

More about Stella Artois, Budweiser, Anheuser Busch, Fate Of The Furious, and Corona

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